by Waseem Abbas
Are you ready to start marketing your photography business? Once you’ve created your business plan, it’s time to start getting clients. In this article, we will share how to market your photography business.
You may be one of the highest qualified photographers in your area, but without a solid marketing strategy your business won’t get off the ground and grow. You need a way to attract new clients.
Let us take a look at 8 key steps to marketing your photography business.
1. Launch a Website
The first thing you’ll need to market your photography business is a website. Creating a website gives you a place to display your portfolio, and attract new clients.
If you need even more features for your website, you can choose from the best WordPress plugins for photographers.
2. Start a Blog
Now that you’ve set up your website, you’ll need a way to attract potential clients to it. Starting a blog is a great way to do that because it allows you to grow an audience, some of whom may be interested in your services.
Did you shoot a beautiful wedding last weekend? Share your best shots in a blog post, and tell the backstory. Connect with your audience by sharing your process, the equipment that you use, and the stories behind your photos.
For example, Thomas Hawk writes about photography tips and tricks. He also shares new technology relevant to photography, and the blog has a large following of photographers and aspiring photographers.
Joe McNally is a famous photographer who shares his creative thoughts about the photography news. On his blog, he writes about his adventures and travels photography stories that admire his fans all over the world.
Don’t think that you have to be well-known or famous in order to create a popular blog. By sharing your knowledge of photography, your audience will naturally start to think of you as an expert.
3. Get Found in Search
Now that you’ve launched your photography website and your blog, you’ll need to get found.
A key factor to getting your website found is Search Engine Optimization (SEO). By getting your photos and blog posts to rank on page 1 of Google and other search engines, you’ll be able to attract new visitors to your site (and more potential clients).
Your blog itself will help you greatly with SEO. Make sure that you are posting on a regular basis to keep your site updated. We recommend using relevant keywords in your blog posts that will help the search engines to understand what your posts are about, and rank them accordingly.
To learn more about getting found in a search, check out our tutorial on SEO for photographers: 31 steps to rank your photos in Google.
4. Promote on Social Media
Next, build your presence on social media channels. As a photographer, the best social media channels for you to use our Facebook, Instagram, Pinterest, and other image sharing platforms.
Consider spending one hour each day to update your social media profiles with your photos, or anytime you do a shoot. Once you’ve grown a following on these channels, you can start turning these prospects into leads by drawing them back to your website and capturing their email address (see the next step below).
You’ll also want to encourage people who are already visiting your photography site to share your images on their social media accounts.
5. Grow an Email List
To market your photography services effectively, you’ll need to start growing an email list.
Having an email list means you have permission to market your services to your prospects or let them know about special deals, anytime you want. Plus, you can send them valuable information (such as blog posts) to strengthen your relationship with them. The more you provide value to your email list, the more they will spread the word about you.
We recommend using OptinMonster on your website to build your email list. It’s the best email list building tool, with powerful features for attracting website visitors to your email list.
OptinMonster makes it simple to place email opt-in forms on your website. For instance, you can greet visitors who are about to leave your site with an exit popup that lets them know you have something special to give them (such as a free PDF download, or a discount off their photo shoot) in exchange for their email address.
6. Spread the Word
When you go the extra mile, and really work to “wow” your clients, they will naturally want to spread the word about your work with their friends and relatives.
For example, you could create a short video clip going “behind the scenes” of your client’s wedding engagement shoot, and then surprise them with it.
Or, impress your clients with a private image gallery so they can immediately view their photos and share them with their family and friends.
Remember to under-promise and over-deliver. Your clients will become your brand ambassadors, and everyone wins.
7. Build Partnerships
As a photographer, you are a creative individual. Use that creativity to think of ways to collaborate with other businesses and build partnerships that are valuable for you and everyone involved.
For example, you could partner up with a local store and offer to give away a free photo shoot to their customers in a monthly raffle. Any customer who spends over a certain amount (say, $50), gets entered into the raffle. You get to display your cards in the store as a part of the promotion, and spread awareness about your photography business. It’s a win-win!
In fact, this is exactly what Anamaria Brandt, a photographer from Tustin, CA, did. Learn more about her story here.
To build valuable partnerships, always think about the mutual benefits. Why should the other business promote your photography services? Help their business to grow, and your business will grow too.
8. Provide Services for Free
Acts of kindness will always serve you well. Some non-profit companies and social workers need professional help from photographers, and that is your opportunity to shine. This could also include advertising that you will cover events for free to get your feet wet.
Offer your services free-of-cost or at a low price to grow your portfolio for a good cause. However, listen to your intuition and don’t allow anyone to pressure you into offering your services for free. If it is the right opportunity, you will feel good about it.
Once you feel you’ve got enough to establish your portfolio raise your prices to market level based on your experience. You may also want to check out our guide on how to set your photography prices.
We hope this article has helped you to learn how to market your photography business.
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